BRL 110 IT Application in Retail

IGNOU BRL-110 Solved Assignment

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PLEASE MATCH YOUR ASSIGNMENT QUESTIONS ACCORDING TO YOUR SESSION
IGNOU BRL-110 (January 2025 – December 2025) Assignment Questions
(A) Short Type Questions
1. What do you mean by Integrated Retail Execution System? Describe the components of the Store Execution System.
2. Discuss the various technologies used in the retail industry, highlighting their significance.
3. Why is the information system important in retail business? Discuss the benefits of information systems in retail.
4. Distinguish between the following:
a) Interior Display and Window Display
b) Institutional Sign and Informational Sign
c) Business Intelligence and Mobile Business Intelligence
d) Brick Retailing and Mortar Retailing
5. Write short notes on the following:
a) Information Technology (IT)
b) Perpetual Stock Take
c) Cross Channel Execution
d) RFID based smart visual merchandising
(B) Essay Type Questions
6. Explain the concept and need for Customer Relationship Management (CRM). Discuss emerging trends in retail CRM and analyze its benefits and implementation considerations.
7. What is Enterprise Resource Planning (ERP)? Explain its key features and components. Discuss the benefits of implementing an ERP system in organizations, along with the challenges faced during its implementation. Provide relevant examples to illustrate your points.
IGNOU BRL-110 (January 2024 – December 2024) Assignment Questions
(A) Short Type Questions

1. What is information technology? What are its applications?

2. Explain various functions of Merchandise Management System?

3. Explain the different types of purchase orders. Also define the functions of MMS related to purchase order.

4. Distinguish between the following:

a) Barcode Scanner and RFID
b) Institutional Sign and Informational Sign
c) Interior Display and Window Display
d) CRM and Social CRM

5. Write short notes on the following:

a) Data Polling
b) Security Logs
c) KPI and Compliance Visibility
d) Integrated Marketing Campaign Management

6. Briefly comment on the following:

a) “Networks and telecommunications are the important components of information systems”.
b) The person who chooses the POS software must have an intimate knowledge of the inner working of the business.
c) Due to global supply chain, the food products available on supermarket shelves may have travelled hundreds of kilometers before reaching the store.
d) “Business Intelligence (BI) is a tool to fulfill promises to customers”.

7. Discuss the benefits and considerations of implementing a CRM system.

(B) Essay Type Questions

8. What are the areas of big data analytics in retail? Explain any two with their respective KPIs.

9. What is meant by online retailing? Discuss the advantages and shortcomings of e-retailing.

IGNOU BRL-110 (January 2025 – December 2025) Assignment Questions
क) लघु प्रकार के प्रश्न
1. एकीकृत खुदरा निष्पादन प्रणाली से आप क्या समझते है? स्टोर निष्पादन प्रणाली के घटकों का वर्णन करें।
2. खुदरा उद्योग में उपयोग की जाने वाली विभिन्न तकनीकों पर चर्चा करें और उनके महत्व पर प्रकाश डालें।
3. खुदरा व्यापार में सूचना प्रणाली क्यों महत्वपूर्ण है? खुदरा व्यापार में सूचना प्रणाली के लाभों पर चर्चा करें।
4. निम्नलखित के बीच अंतर स्पष्ट कीजिए:
क) आंतरिक प्रदर्शन और विंडो प्रदर्शन
ख) संस्थागत संकेत और सूचनात्मक संकेत
ग) बिजनेस इंटेलिजेंस और मोबाइल बिजनेस इंटेलिजेंस
घ) ईट खुदरा बिक्री और मोर्टार खुदरा बिक्री
5. निम्नलिखित पर संक्षेप में नोट लिखेंः
क) सूचना प्रौद्योगिकी (आईटी)
ख) सतत स्टॉक टेक (Perpetual Stock Take)
ग) क्रॉस चैनल निष्पादन
घ) आरएफआईडी आधारित स्मार्ट विजुअल मर्चेंडाइजिंग
(ख) निबंध प्रकार के प्रश्न
6. ग्राहक संबंध प्रबंधन (सीआरएम) की अवधारणा और आवश्यकता की व्याख्या करें। खुदरा सीआरएम में उभरते रुझानों पर चर्चा करें और इसके लाभों और कार्यान्वयन संबंधी विचारों का विश्लेषण करें।
7. एंटरप्राइज रिसोर्स प्लानिंग (ईआरपी) क्या है? इसकी प्रमुख विशेषताओं और घटकों की व्याख्या करे। संगठनों में ईआरपी को लागू करने के लाभों के साथ-साथ इसके कार्यान्वयन के दौरान आने वाली चुनौतियों पर चर्चा करें। अपनी बातों को स्पष्ट करने के लिए प्रासंगिक

IGNOU BRL-110 ASSIGNMENTS DETAILS

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	IT Application in Retail
Language(s)	:	English, Hindi
Code	:	BRL-110
Degree	:	BBARIL
Subject	:	Business Administration
Course	:	Core Courses (CC)
Author	:	ignouedumart.com Panel
Publisher	:	Distance Gyan Publishing House Pvt. Ltd.

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