BRL 109 Customer Value Management

IGNOU BRL-109 Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment BRL 109 Customer Value Management is the right place for you. This particular Assignment references the syllabus chosen for the subject of Hindi, English, for the Jul 25 – Jan 26, Jul 24 – Jan 25 session. The code for the assignment is BRL-109 and it is often used by students who are enrolled in the BSC (Honours), IGNOU CBCS Solved Assignments Degree. Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.

PLEASE MATCH YOUR ASSIGNMENT QUESTIONS ACCORDING TO YOUR SESSION
IGNOU BRL-109 (January 2025 – December 2025) Assignment Questions
(A) Short Type Questions
1. What is the process of determining customer value? Explain with suitable examples.
2. Define Customer buying patterns. Explain why retailers focus on customer buying patterns.
3. Explain the various stages of a product life cycle. Why should we link customer need with product life cycle?
4. Elaborate on various determinants of customer value expectations. Explain those determinants with examples from your personal experiences.
5. Explain various theories of Customer Perception. Which one is the most relevant in the present context?
6. What is data mining, and why is it used? Also, describe the role of social networking in communication.
7. Briefly describe the gaps model and explain the significance of the five gaps that the model identifies.
(B) Essay Type Questions
8. Discuss the various technologies that are being used by retailers in creating customer value.
9. a) Profile the Indian retail industry – product-wise, citing how culture and geographical differences influence retailers’ value offerings to customers.
b) What are the key parameters to identify a customer’s loyalty? Why do companies fail in managing customer value management systems?

IGNOU BRL-109 (January 2024 – December 2024) Assignment Questions
(A) Short Type Questions

1. How would you identify and segment customers based on their value to the business? Can you provide examples of criteria you would use for segmenting customers in a CVM strategy?

2. Why is customer retention cost effective? Give instances from your experience.

3. Define product life cycle critical element? Why customer need is important to be linked to product life cycle?

4. Does the concept of holistic shopping experience really apply in the practical retails industry? Site an example of how this concept can be used by retailers to generate new customers.

5. What is the role of cost control in retail differentiation strategy? Also explain, why retailers require differentiating strategies to build CVM.

6. Explain the customer value generation process and the role of appropriate customer feedback in the customer value generation process.

7. What is RFID? Explain the role of RFID in creating customer value? How is it different from bar code?

(B) Essay Type Questions

8. Design a strategy to improve service quality in a hotel chain. Consider aspects such as employee training, customer feedback mechanisms, and technology integration to enhance the overall guest experience.

9. Develop a plan for integrating AI-driven chat bots into your e-commerce platform to enhance customer support. Outline key implementation steps, addressing potential challenges and ensuring a seamless customer experience.

IGNOU BRL-109 ASSIGNMENTS DETAILS

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Customer Value Management
Language(s)	:	English, Hindi
Code	:	BRL-109
Degree	:	BBARIL
Subject	:	Business Administration
Course	:	Core Courses (CC)
Author	:	ignouedumart.com Panel
Publisher	:	Distance Gyan Publishing House Pvt. Ltd.

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